The grocery chain HOFER is the first of its kind in Austria to have the regional origin of produce confirmed analytically.
Imprint Analytics determines the distinctive isotopic fingerprint of the produce and compares it with reference samples taken directly from the local suppliers.
It is thus possible to independently verify, for example, if “Austrian” tomatoes to be sold by HOFER actually originate from Austria, or if they have been imported from another country. Proof of origin and identity of the products is based purely on analytical results and does not rely on any potentially forgeable documentation.
With this innovative approach HOFER satisfies the customers’ high demands for top quality products with 100% Austrian origin.
picture: Hofer KG, iStockfoto: LUHUANFENG