ORIVO AND Imprint Analytics enter strategic collaboration related to authenticity testing of organic salmon and other seafood products
Imprint will be both a highly competent R&D partner and a professional high-throughput laboratory for ORIVO´s running operations. Imprint´s Chief Business Officer, David Psomiadis, is looking forward to the ORIVO collaboration:
“Recent studies show that it is becoming harder to attract the attention of the consumer through product claims due to rising distrust. So, what could be more effective than providing authenticity verification evidence? In this context, the execution of an authentication programme could be used for brand protection in more than one sense, enabling companies to maintain, strengthen, or even regain consumer trust in their products. Our common principles and vision with ORIVO in providing complete testing, verification and certification services to the seafood industry secures reliable and trustworthy evidence-based traceability tools. These tools are now available to help food operators safeguard responsible sourcing, sustainability protocols and ESG strategic corporate policies”.
Psomiadis highlights the importance of working with experts in their field:
“We strongly believe that collaborating with experts secures high-value verification products. Our collaboration with ORIVO aims exactly to this direction: ORIVO’s experience and market position in the seafood certification business is a key to make this venture successful as well as of utmost use for the industry.”
The two companies report that the first commercial assignments based on this new and revolutionary testing have already been successfully delivered to a handful of pilot customers, and that the service now will be offered to the entire market.