Less than 1% of the most popular flavor worldwide comes from an authentic source – the vanilla orchid. Last year we reported from a powerful cyclone that had hit Madagascar, the most important vanilla exporter worldwide, and the impact on the vanilla supply.

The pressure on the market is constantly high.

Price for vanilla recently increased to 600EUR/kg. Hard times for food companies promoting their products to contain “nothing but natural vanilla”. For fear of theft, vanilla would often be harvested far too early – leading to further quality deficiencies.
It is now even more important for producers to ensure that credibility of authenticity of the vanilla they use can be maintained.

Imprint Analytics GmbH as a pioneer in offering independent and analytical authenticity testing for vanilla can support companies to proof their successful effort in purchasing authentic vanilla for their products and is even able to give analytical evidence about the origin of the flavour source (vanilla orchid).
Analytical validation also provides a strong argument in terms of certifications and compliance with given standards.

Source: „Qualitätsmangel bei Vanille“, news.orf.at, 25.04.2018